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While everything is digital nowadays, nothing can replace a good old fashioned paperback or business card. Author business cards or book business cards can be awesome tools for busy authors who tend to do lots of book signings and live events. You can pass them out with swag or a free copy of your book, along with matching bookmarks.
Stay connected with your fans via these little cards. On one side, you can provide your social media info, or the book’s social media info, and on the other side you display the book you’re promoting. The same concept can be applied for series.
Another fun idea with book business cards is what I like to call an author postcard. Like little collectible baseball cards from your favorite team, you can now have your book cover vertically displayed on one side, and an empty second side for your signature, for example. Signed author/book cards add a brilliant personal touch to your marketing arsenal.